Ever wondered why you were just looking at a pair of shoes and now those same shoes are following you all over the internet? That, my friend, is Google Display Ads in action. But how do they actually work? And more importantly, how can local businesses, events, and municipalities use them to reach the right people at the right time? If you’ve ever felt like Google Ads were some sort of mysterious force, don’t worry—I’m breaking it all down in plain English (with just a little bit of marketing jargon sprinkled in). […]