Casey Dolan

Why Event Websites Matter More Than Flyers (or Social Posts)

By |2025-09-23T12:11:13-07:00September 23rd, 2025|Digital Marketing, Marketing, Successes, Websites|

Every time I work on an event website, I hear some version of the same question: “Do we really need a full site? Can’t we just do flyers and social media?”Look, I get it. Flyers are easy, Instagram posts are flashy, and Facebook events make it look like you’ve got everything handled. But if you’re serious about filling seats, selling tickets, or attracting sponsors, an event website isn’t optional — it’s essential. […]

Behind the Build: Launching the Cathedral City Hot Air Balloon Festival Website

By |2025-07-31T10:45:11-07:00July 31st, 2025|News, Successes, Websites|

There’s something inherently joyful about hot air balloons — the color, the spectacle, the sense that, just maybe, someone forgot to invent the steering wheel. So when I got the opportunity to help build the new website for the Cathedral City Hot Air Balloon Festival, I was all in. It’s not every day you get to work on something that involves giant floating art, tethered rides, live music, and local community pride — all in one project. […]

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