The 61st annual Chula Vista Starlight Parade & Festival lit up Third Avenue this past weekend, drawing thousands of families and holiday regulars to one of Southern California’s most beloved traditions. It was a big night for the city, a big night for community spirit, and a fun project to help support from the digital side. […]
Some of the most meaningful work in the Coachella Valley (and beyond) is being done by small nonprofits — often with tiny teams, limited budgets, and zero marketing departments. They’re busy doing the actual work: helping people, supporting artists, pushing for change. What they’re not doing? Worrying about whether their website loads in under three seconds or whether anyone can find them on Google. And that’s where I’ve been lucky enough to step in. […]
Palm Springs is the kind of place where you can see a 1970s Rolls-Royce and a shirtless guy on a scooter on the same block. It’s a mash-up of retirees, artists, bachelorette parties, tech bros, boutique shop owners, and that one guy who still thinks NFTs are the future. It’s also a tough market to stand out in — especially if you’re running a small business and don’t have a “marketing budget” so much as a “cross-your-fingers-and-hope budget.” Here’s the good news: You can market your business here without remortgaging your mid-mod. Whether you're a service pro, a retail shop, or something deliciously weird (I see you, mobile cactus bar), there are real strategies that work — without the BS. 1. Google Business Profile: The Free Tool Everyone Forgets Exists Ah yes, the Google Business Profile — also known as “the reason someone might actually find your business.” If you haven’t claimed or updated yours since 2019, you’re not alone. But you’re also missing out on being shown in [...]
