Casey Dolan

Social Media in 2026: What’s Changed, What Still Works, and Where to Focus

By |2026-01-20T16:16:33-08:00January 20th, 2026|Social Media|

If social media feels louder, more crowded, and less effective than it used to, you’re not imagining it. I talk to a lot of business owners who are doing what they think they’re supposed to be doing. They’re posting consistently, sharing updates, staying active. On paper, everything looks fine. But the results don’t always match the effort. Plenty of likes, maybe a few comments, but not much movement where it actually matters. […]

Freshly Launched: A New Website for BBQ, Brews & Blues Festival

By |2025-05-21T11:25:12-07:00May 21st, 2025|Successes, Websites|

Nothing pairs better with smoky BBQ and cold craft beer than a clean, mobile-friendly website—right? That’s what we just cooked up for the BBQ, Brews & Blues Festival in West Palm Beach, now live at bbqbrewsblues.com. This year marks the 10th anniversary of the festival, and it was the perfect time to give it a digital home that does justice to the flavor, music, and energy of the event. I teamed up with the excellent crew at Soundskilz (event production pros who know their stuff) to build a site that’s just as user-friendly as it is fun. What Went Into the Build This wasn’t just a quick brochure-style website. It was designed from the ground up to support the event’s growth and simplify the experience for attendees, vendors, and organizers alike. Some of the features baked into the build include: ✅ Mobile Responsiveness – Let’s be honest, most people are pulling up event details while they’re out and about. This site adjusts beautifully across phones, tablets, and desktops so [...]

Bringing It All Together: New Website, Branding, and Ongoing Support for CSJWCD

By |2025-05-14T12:21:48-07:00May 14th, 2025|Successes, Websites|

At Casey Dolan Consulting, I take pride in helping public agencies and special districts build websites that are clear, easy to navigate, and built to serve the community. So when the Central San Joaquin Water Conservation District (CSJWCD) reached out, I knew we could create something that not only looked professional, but also made day-to-day updates easier for their team. Launched in Spring 2025, the new csjwcd.org marks a full refresh of the District’s digital presence. In addition to designing and developing the website, I also created a new logo and brand styling to give CSJWCD a clean, cohesive visual identity that reflects their mission and role as a water resource agency. […]

Why You Should Feature Your Staff on Your Website: Faces, Names, and Connections Matter

By |2025-01-14T14:15:22-08:00January 14th, 2025|Websites|

When visitors land on your website, they’re not just looking for services or products—they’re looking for a connection. One of the simplest yet most effective ways to create that connection is by showcasing your team. Posting photos and contact information of your staff isn’t just about adding a human touch; it’s a smart strategy for building trust, fostering relationships, and showing off the people who make your business great. […]

Why Your Website is Your Hardest-Working Employee (and How to Treat It That Way)

By |2024-12-17T11:39:54-08:00December 17th, 2024|Websites|

Think about your hardest-working employee. The one who works 24/7, never takes a vacation, answers questions at 3 a.m., and greets every single customer with a smile. If you haven’t guessed it yet—it’s your website. Yep, your website doesn’t call in sick, ask for overtime, or demand coffee breaks. But like any employee, it can only do its job if you give it the tools and attention it needs. So, is your website ready to carry the weight of your business? Let’s talk about why it’s your MVP (Most Valuable Platform) and how you can keep it working hard for you. […]

Why WordPress Website Management Is the Best Decision for Your Greater Palm Springs Business

By |2024-11-12T11:51:50-08:00November 12th, 2024|Websites|

If you’ve got a WordPress website, chances are you know it’s a powerful tool for reaching your audience in Palm Springs, Palm Desert, or beyond. But even the best websites need consistent care to stay secure, speedy, and engaging. Here’s why investing in WordPress management can be one of the best decisions you make for your business—and why having a professional manage it makes all the difference. […]

How to Prepare for Updating an Older Website: A Simple Guide

By |2024-09-11T11:39:14-07:00September 11th, 2024|Websites|

If your website feels a little outdated or isn’t performing as well as it used to, it might be time for an update. Don’t worry—it doesn’t have to be a daunting task! Whether you’ve noticed slow traffic, clunky navigation, or just feel like it needs a fresh look, updating your website can give your business a big boost. […]

Gearing Up for “The Season”: 3 Tips to Prepare Your Coachella Valley Business

By |2024-07-18T10:54:02-07:00July 18th, 2024|Marketing|

The Coachella Valley is renowned for its seasonal influx of visitors, transforming the area from Palm Springs to Indio into a bustling hub of activity including the Coachella Music and Arts Festival, BNP Paribas Open, Palm Springs International Film Festival, Stagecoach Country Music Festival, and so many more. As the summer heat begins to wane, it’s the perfect time for local businesses to start gearing up for “the season.” Here are three essential tips to help your business prepare for the busy months ahead. […]

Casey Dolan Consulting Revamps Upland Lemon Festival’s Online Presence in Record Time

By |2024-05-22T13:32:50-07:00May 7th, 2024|Successes|

In the fast-paced world of digital consultancy, meeting tight deadlines isn’t just a challenge; it’s an opportunity to showcase expertise and efficiency. Recently, Casey Dolan Consulting faced such a challenge when tasked with developing and launching a new WordPress website for the Upland Lemon Festival (UplandLemonFestival.com). The catch? The entire project had to be completed and ready to go live in under 48 hours. […]

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