Palm Desert Estate Planning

Client: Palm Desert Estate Planning (formerly Law Office of Jeremy J. Ofseyer) · Industry: Estate planning, trust administration and probate, Palm Desert, CA · Scope: Rebrand rollout, logo files, WordPress website, content structure, FAQ, publications library, domain migration, SEO transition, hosting and care plan · Launched: October 2026 · Live site: palmdesertestateplanning.com

The first thing we had to agree on was that the website wasn’t the problem. The name was.

Jeremy Ofseyer has been practicing trusts and estates law in Palm Desert since 2005. Harvard Law, board-certified specialist since 2012, Palm Springs Life Top Lawyer every year since 2011. The kind of resume that doesn’t need help. But the firm was called the Law Office of Jeremy J. Ofseyer, it lived at ofseyer.com, and nobody searching for an estate planning attorney in the Coachella Valley types “Ofseyer” into Google. They type what they need.

So the project started as a website and turned into a rebrand: a new name, Palm Desert Estate Planning, a new logo, a new domain, and a new site that could carry all of it. Here’s how it went.

The old site had plenty of content. It just didn’t have a shape.

Jeremy writes. A lot. Published legal articles, a long-running series on estate planning myths, consultation agreements clients could download, practice descriptions that were accurate down to the Probate Code section. The old site had most of this somewhere. The trouble was “somewhere.”

A retiree in Rancho Mirage who just got named trustee of her brother’s trust doesn’t want a law library. She wants to know whether this is a trust administration matter or a probate matter, what happens on the first call, and whether she can do it by video instead of driving down Highway 111. The content to answer all three existed. It was scattered across pages built in different years by different hands.

The job was less “write a website” and more “build the shelves, then put everything where a client would look for it.”

What we built

The new palmdesertestateplanning.com is a WordPress site on the Avada theme, hosted on managed WordPress hosting, built to be edited by the firm without calling me first.

1. Three practice area pages that match how clients actually describe their problem. Estate Planning, Trust Administration, and Probate Court Proceedings – each one written to help someone figure out which door they’re at before they walk through it. The probate page leads with the fact that only about 15% of California estates need probate court at all, because that’s the question people are actually asking.
2. An “Our Process” page and intake flow. Three plain steps: contact the office, complete intake, meet the attorney. It sets expectations, keeps confidential details out of the first email, and gives the staff something to point to.
3. A credentials strip, not a credentials essay. Board certification, Harvard, AV Preeminent, Avvo, Palm Springs Life – each one a short card that links deeper. Lawyers earn these; most law firm sites bury them in a bio paragraph nobody reads.
4. Insights & Publications. Jeremy’s published articles got a proper library page with the published work featured, and the myths series became a rollout plan rather than a pile. New articles go up on a schedule after launch instead of all at once.
5. A FAQ built from real questions. The ones the office gets on the phone, not the ones a template thinks a law firm should have.
6. Reviews where they live. Instead of pasting testimonials into the site, the reviews section links straight to Google, Yelp, and Nextdoor. Clients trust a review more when they can see the platform it was posted on.
7. Logo and brand files packaged for everything else. Header, footer, favicon, social link card, and a kit the firm can hand to a printer or a directory without asking what size.

The part nobody sees: changing domains without losing Google

This is the piece that separates a rebrand that works from one that quietly costs the client a year of search traffic.

The old site had been live since the mid-2000s. Google knew it well. Moving to a brand-new domain means every one of those URLs, backlinks, and rankings is at risk the moment the switch flips. Ask me how I know.

So launch day was mostly plumbing:

1. Inventoried the old site first. Every URL in the sitemap, the 51 redirect rules that already existed on the old site along with how often each one fired, and 16 months of Search Console performance data – all archived before anything changed.
2. Built the redirect map. Roughly 90 rules mapping old pages to their new homes, including six consultation-agreement PDFs that were still getting real traffic and would have gone 404 if nobody checked.
3. Protected the firm’s email. The old domain’s DNS also carried the firm’s Microsoft 365 mail records. A careless cutover takes down email for a law office for a day. Those records were preserved line by line, with a rollback sheet saved before the irreversible step.
4. Cut over DNS, issued SSL, verified the chain. Then tested a couple dozen old URLs by hand to confirm each landed on the right new page with a single hop.
5. Told Google directly. Search Console Change of Address from the old property to the new one, so the move is a known migration and not a mystery.
6. Post-launch sweep. Every old-site redirect and every sitemap page re-verified the next morning. Three missing redirects added. One redirect loop caught and fixed. Custom 404 page built. Analytics installed under the firm’s own account, not mine.

None of that shows up in a screenshot. All of it shows up in the rankings three months later.

Why a solo consultant for a law firm

Jeremy worked alongside his operations consultant throughout, and the three of us handled this the way a small team should: direct emails, quick decisions, one person who could do the design, the build, the SEO migration, and the DNS – and who’d still be the one answering the phone in a year.

The firm owns everything. The domain is in the firm’s registrar account. The analytics property is theirs. The hosting is on a plan they can cancel any month. If Jeremy ever wants a different web person, he hands over a login and moves on. I’d rather earn the relationship than lock it.

What’s next

The site launched in mid-October 2026 on a monthly care plan that covers hosting, updates, backups, security monitoring, and a block of edit time each month for new articles and changes. The myths series rolls out from here. I’ll update this page with Search Console numbers once the new domain has a full quarter behind it.

Common questions

Can you rebrand a business without changing the domain?
Yes, and sometimes that’s the right call. For this firm, the old domain was a surname and the new name was the search term. Moving was worth the migration work.

How long does a law firm website like this take?
This one ran about three months from signed agreement to launch, including a logo, a lot of content review (lawyers read every word, which is a good thing), and the domain migration.

Do you do websites for other professional practices?
Estate planning, legal aid, consulting firms, medical and wellness – if the site has to be accurate and the client has to own it, it’s right in my wheelhouse.

Casey Dolan builds and maintains websites and runs digital marketing for businesses, agencies, and nonprofits across the Coachella Valley. If you’re weighing a rebrand or a rebuild, book a free 30-minute call and bring the ugly questions.