Insights
Insights for smarter digital growth
Practical guidance on websites, local visibility, SEO, and marketing—written for business owners who want clear decisions and measurable progress.
AI Might End the World. Until Then, Stop Using It to Make Posters.
Every business owner in the Coachella Valley has tried AI on a poster. That's the one thing it's worst at. Here's the unglamorous work it's actually good for.
Your Restaurant’s Menu Page Is Your Real Homepage (Here’s What the Data Says)
Website data from Coachella Valley restaurants shows nearly every visitor heads straight for the menu. Here is why your menu page is really your homepage, and how to fix it before season.
Hiring a Web Designer? Do These 6 Things Before Your First Call
Most people who reach out to me about a website have never hired a web designer before. That’s not a knock. Why would you have? You started a business to do the thing you’re good at, and somewhere [...]
Back at the Desk: What Changed in Local Search While You Were Busy Running Your Business
What changed in local search in 2026 — AI answers, smarter Maps, harder-working Business Profiles — and what Coachella Valley businesses should do next.
Google Maps Is Getting Smarter: What “Ask Maps” Means for Local Businesses
Google Maps has quietly become one of the most important marketing platforms for local businesses. People use it to find restaurants, compare service providers, check reviews, and decide who looks trustworthy enough to call. [...]
SEO in the Age of AI: How Small Businesses Should Position Their Websites in 2026
If you’ve heard someone declare “SEO is dead” lately, congratulations. You’ve witnessed a marketing industry tradition. Right up there with “email is dead” and “websites don’t matter anymore.” Here’s the truth: SEO isn’t dead. It’s changing. And AI [...]
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If you’re trying to figure out what to do next with your website or marketing, I’m happy to talk it through.
We can look at what’s working, what’s not, and whether it makes sense to work together. No pressure and no sales pitch.