Insights
Insights for smarter digital growth
Practical guidance on websites, local visibility, SEO, and marketing—written for business owners who want clear decisions and measurable progress.
Riverside Legal Aid: from website rebuild to monthly content
Client: Riverside Legal AidType: Nonprofit legal services organization, Riverside CountyScope: Website redesign, hosting and ongoing management, blog research and writing, monthly email newsletterWorking together since: April 2025Website launched: July 2025Live site: riversidelegalaid.org The situation Riverside Legal Aid's attorneys [...]
District website and document workflow: CSJWCD
Client: Central San Joaquin Water Conservation District (CSJWCD)Type: Special district, public water agencyScope: Regaining control of the web presence, logo and brand styling, new WordPress website, hosting, Board agenda and minutes posting, ongoing updates, monthly reportingWebsite launched: Spring [...]
Before Season Hits, Fix Your Google Profile
Season is about two weeks out in the Coachella Valley. The one thing to do before Thanksgiving: get your Google Business Profile ready for visitors.
AI Might End the World. Until Then, Stop Using It to Make Posters.
Every business owner in the Coachella Valley has tried AI on a poster. That's the one thing it's worst at. Here's the unglamorous work it's actually good for.
Your Restaurant’s Menu Page Is Your Real Homepage (Here’s What the Data Says)
Website data from Coachella Valley restaurants shows nearly every visitor heads straight for the menu. Here is why your menu page is really your homepage, and how to fix it before season.
Hiring a Web Designer? Do These 6 Things Before Your First Call
Most people who reach out to me about a website have never hired a web designer before. That’s not a knock. Why would you have? You started a business to do the thing you’re good at, and somewhere [...]
Let’s talk
If you’re trying to figure out what to do next with your website or marketing, I’m happy to talk it through.
We can look at what’s working, what’s not, and whether it makes sense to work together. No pressure and no sales pitch.