Paid media management
Google and Meta Ads Managed With Honest Expectations
Paid campaigns for Coachella Valley businesses, nonprofits, and events, managed directly by me. Clean tracking, reporting you can actually read, and a straight answer when a campaign isn’t worth the money.
Management starts at $1,250 per month, plus your ad spend, which is paid directly to Google or Meta on your own accounts.
Start With a $295 Business Checkup
What Paid Media Is Good For, and What It Isn’t
Ads work when there is a specific job: fill the calendar for the season, sell out an event, get calls for a service people are already searching for, or reach a defined audience for a launch. They work less well as a substitute for a website that doesn’t explain the offer, or as a way to make a slow month feel busy. I’ll tell you which one you’re looking at before you spend anything.
What’s Included
- Campaign strategy, structure, and setup on your own Google Ads and Meta accounts, which you keep
- Conversion tracking for calls, forms, bookings, and purchases through GA4 and Google Tag Manager, set up before the first dollar runs
- Ad copy, audience and keyword work, and creative direction (you or your designer supply the visuals, or I quote them separately)
- Ongoing management: bids, budgets, negative keywords, audience changes, and testing
- A monthly report in plain language: what was spent, what it produced, what changes next, and whether to keep going
- No long-term contract. Month to month.
Pricing
Paid Media Management — From $1,250/Month
One platform, one campaign objective, tracking and reporting included. Multi-platform or multi-event accounts are quoted by scope. Ad spend is separate and billed by the platform to your card.
Campaign Setup Only — Quoted by Scope
For businesses that will run their own ads and want the structure, tracking, and first campaigns built correctly, with a handoff and training.
Event and Seasonal Campaigns — Quoted by Scope
Festivals, giving days, and short seasonal pushes with a fixed start and end. Priced for the run, not a retainer.
How I Report
You get the numbers that matter to the business, not a screenshot of the ads dashboard: cost per lead, cost per booking or sale, what changed since last month, and a recommendation. If you want to open the data yourself, a Looker Studio dashboard is included.
Paid Media Questions
What is a reasonable starting ad budget?
It depends on the job and the market. For most local service businesses I suggest starting where the numbers can teach you something within a month, then adjusting. I will tell you if a budget is too small to learn from.
Do you require a minimum commitment?
No. Management is month to month. Seasonal and event campaigns are priced for their run.
Who owns the ad accounts?
You do. Everything is built on accounts in your name, with me added as a manager. If we stop working together, nothing leaves with me.
Do you do social media posting too?
No. Paid campaigns on Meta, yes. Organic posting and community management, no. I will refer you to someone good for that.
Can you fix a campaign someone else set up?
Usually. I start with a review of the account and tracking, then tell you whether to repair or rebuild.