Marketing consulting
Marketing Consulting for Owners Who Want a Straight Answer
You get a senior marketer for a few hours a month. Not an agency with a junior on your account, and not a vendor who only recommends the thing they sell.
I work with Coachella Valley businesses, nonprofits, public agencies, and events, and with clients in other states who found me the same way you did. Twenty years in, I’ll tell you what’s worth your money and what isn’t, even when that something is me.
Who This Is For
Consulting fits when you already have hands, or don’t need many, and what’s missing is direction and a clear read on the numbers. Typically that’s one of these:
- An owner doing the marketing yourself, or with one part-time person, who wants someone senior to set priorities and check the work.
- A nonprofit or public agency with a communications person who needs a second set of eyes on the website, search, and paid campaigns, and a report the board can read.
- A business working with a designer, a social media freelancer, or an ad vendor, and no one looking at the whole picture.
- An event or festival that needs a plan for the season and someone to check in with as it runs.
It’s not a fit if you want someone to post on social media, or if you’re looking for a cheaper way to get a full agency. I don’t do the first one, and there isn’t one.
What a Month Looks Like
- One working session (60–90 minutes, Zoom or in person) where we go through what happened, what the numbers say, and what to do next.
- A short written priorities list after each session: what to do this month, who does it, what it should cost. Not a deck.
- A look at your actual data every month: GA4, Search Console, Google and Meta ad results, and conversion tracking for calls, forms, and bookings. If it isn’t set up, we set it up first.
- Email access between sessions for the “should I do this?” questions. Most get answered the same day.
- Review of vendor quotes, proposals, and anything a salesperson told you was urgent.
If a month needs hands-on work (a landing page, a campaign build, a site fix), I quote it separately so the retainer stays a retainer.
Pricing
Monthly Consulting — From $1,500
Everything above, month to month. No long-term contract. Most clients stay because it’s useful, not because they signed something.
Hourly — $175
For a specific question, a second opinion on a proposal, or a working session before you make a decision. Billed in half-hour increments.
Strategy Session — $150
A deep-dive conversation about where you are and what to do first. If you go on to monthly consulting, the $150 credits toward your first month.
Business Checkup — $295
Not sure the problem is strategy? Start here. I review your website, search presence, tracking, and ads, and tell you what’s worth fixing first. Sometimes the answer is “nothing, you’re fine.”
What Clients Say
“Casey has played an integral role in helping us develop a digital marketing strategy that engages and educates our customers.”
— Marion Champion, Assistant General Manager, Mission Springs Water District
“Because of Casey, our online presence shows we are a formidable company, ready to do business with big businesses.”
— Bethany Smith, Co-Founder and CEO, B Team Solutions
Why One Person Instead of an Agency
There is no account manager or junior team between us. You talk to the person doing the thinking, and I’ve been doing it in this market for twenty years. Because the practice is deliberately small, I keep everything documented: your accounts, your tracking setup, your plan, and the reasons behind each decision live in a shared folder you own. If I’m out for a week, nothing is stuck in my head.
Questions About Consulting
Do you do the work, or just tell me what to do?
Both, but separately. Consulting is the thinking and the checking. If you need a website, a campaign, or SEO work done, I quote that on its own so you always know which is which.
Is there a minimum commitment?
No. Monthly consulting is month to month. Hourly is hourly.
Can you work with the people I already have?
Yes, and that is often the point. I will set direction and check the work of your designer, freelancer, or ad vendor, and tell you plainly if something is not working.
Do you work outside the Coachella Valley?
Yes. Roughly half my clients are local and the rest are around the country. Everything works the same over Zoom.
What do you not do?
Organic social media management. I will tell you whether it is worth your time and refer you to someone good if it is.
Ready to Talk It Through?
Start with a free 20-minute call, or go straight to a $150 Strategy Session if you’d rather skip the preamble.