Residents of the Coachella Valley have known for years that, if they have issues with their air conditioning or pipes, they only have to make one phone call to The General! But who can The General Air Conditioning & Plumbing call when they need a landing page…and they need it fast??? Well, one call does it all, when you call Casey Dolan Consulting LLC.

As a sponsor of the local hockey team, the Coachella Valley Firebirds, and with a new promotion being added at Acrisure Arena, The General was looking for a simple and effective way to showcase their services and to allow for lead generation from a QR code as part of promotional materials handed out at the arena at the next Firebirds game, which happened to be the very same night!

Always up for a challenge, Casey Dolan Consulting jumped at the opportunity and designed a one-page scrolling website that played off The General’s existing billboard campaign using animals and tongue-in-cheek humor and allowed Firebirds fans to easily enter their contact information into a simple web form.

The site was launched before the puck was dropped and, I don’t think this is a coincidence, the Firebirds won that night.