Summer Is Almost Over. Is Your Website Still on Vacation?
It’s August in Palm Springs — which means it’s hot, people are sweaty and miserable, and your motivation is either cranking into gear… or completely melted onto the sidewalk. If you’re a local business, summer can feel like a strange mix of slowing down and gearing up. Tourism dips, locals hide indoors, and that back-to-school vibe starts creeping in (even if you haven’t touched a backpack in years). But here's the thing: while it’s too hot to do much outside (unless you enjoy hiking the Bump and Grind in 110° — in which case, I salute you and wish you well with your hospital stay), it's a perfect time to give your website a little love. Be Honest: Has Your Website Been Coasting? If you're like most small business owners or nonprofit teams I talk to, your website was updated... once. Maybe. Back when people still said "pivot" unironically. Here are a few signs your site might still be mentally sipping a frozen drink by the [...]
Behind the Build: Launching the Cathedral City Hot Air Balloon Festival Website
There’s something inherently joyful about hot air balloons — the color, the spectacle, the sense that, just maybe, someone forgot to invent the steering wheel. So when I got the opportunity to help build the new website for the Cathedral City Hot Air Balloon Festival, I was all in. It’s not every day you get to work on something that involves giant floating art, tethered rides, live music, and local community pride — all in one project. […]
What Happens When Small Nonprofits Get a Little Digital Support
Some of the most meaningful work in the Coachella Valley (and beyond) is being done by small nonprofits — often with tiny teams, limited budgets, and zero marketing departments. They’re busy doing the actual work: helping people, supporting artists, pushing for change. What they’re not doing? Worrying about whether their website loads in under three seconds or whether anyone can find them on Google. And that’s where I’ve been lucky enough to step in. […]
How to Market Your Business in Palm Springs Without Breaking the Bank
Palm Springs is the kind of place where you can see a 1970s Rolls-Royce and a shirtless guy on a scooter on the same block. It’s a mash-up of retirees, artists, bachelorette parties, tech bros, boutique shop owners, and that one guy who still thinks NFTs are the future. It’s also a tough market to stand out in — especially if you’re running a small business and don’t have a “marketing budget” so much as a “cross-your-fingers-and-hope budget.” Here’s the good news: You can market your business here without remortgaging your mid-mod. Whether you're a service pro, a retail shop, or something deliciously weird (I see you, mobile cactus bar), there are real strategies that work — without the BS. 1. Google Business Profile: The Free Tool Everyone Forgets Exists Ah yes, the Google Business Profile — also known as “the reason someone might actually find your business.” If you haven’t claimed or updated yours since 2019, you’re not alone. But you’re also missing out on [...]
5 Easy Digital Wins for Small Businesses (That Won’t Make Your Head Explode)
Let’s face it—running a small business already feels like juggling flaming swords while riding a unicycle… during a windstorm. So when people start throwing around words like SEO, analytics, and “the algorithm,” it’s tempting to just pretend the internet doesn’t exist. But here’s the thing: you don’t need to become a full-time digital marketing guru to make smart, effective moves online. In fact, a few small steps can go a long way. Here are 5 easy digital opportunities that can help boost your business—without requiring a 12-week bootcamp or a caffeine IV. 1. Claim Your Google Business Profile (Seriously, Do It) This one’s free, simple, and ridiculously powerful. If someone searches for “best tacos in Palm Desert” or “dog groomer near me,” and your business doesn’t show up? You’re basically invisible. Claiming your Google Business Profile takes 10 minutes and lets you: Show up in search and on Google Maps Share your hours, photos, and contact info Collect and respond to reviews And yes, responding to [...]
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