Fall 2025 FAQs: Your Website & Marketing Questions Answered
Every quarter I round up the questions clients ask most often and share fresh answers. This season, we’re covering everything from website timelines to AI search—plus what really happens when you move hosting or need ongoing support. Let’s dive in. What’s the typical timeline for a standard 5–7 page WordPress site? Most standard websites take 2–4 weeks once content and access are ready. Larger builds, e-commerce, or complex integrations may run 6–8 weeks. I provide a clear milestone schedule at kickoff so you know exactly where we’re headed. Do you only work with local businesses in the Coachella Valley? No—while many of my clients are based here in the desert, I also work with organizations across the West and beyond. Local expertise helps with SEO and tone, but the build and strategy process works anywhere. We’re moving hosts or DNS. Can you handle that? Yes. I’ll safely manage DNS, SSL, and email-related records (SPF, DMARC, DKIM) and coordinate with your inbox provider so website emails land [...]
Why Event Websites Matter More Than Flyers (or Social Posts)
Every time I work on an event website, I hear some version of the same question: “Do we really need a full site? Can’t we just do flyers and social media?”Look, I get it. Flyers are easy, Instagram posts are flashy, and Facebook events make it look like you’ve got everything handled. But if you’re serious about filling seats, selling tickets, or attracting sponsors, an event website isn’t optional — it’s essential. […]
How Local Businesses Can Win Leads from AI Search (ChatGPT, Google, and Beyond)
Search has changed more in the last two years than in the last twenty. Instead of typing “best web designer near me” into Google and scrolling through pages of results, people are increasingly asking AI assistants — ChatGPT, Gemini, Copilot, Perplexity, you name it — for direct recommendations. And here’s the kicker: these AIs don’t list ten blue links. They give one answer. If your business is the answer, that’s a potential client in your pocket. If you’re not, you’re invisible. […]
Riverside Legal Aid Launches New Website to Better Serve the Community
Access to clear, reliable legal information can make all the difference for someone facing a difficult situation. For decades, Riverside Legal Aid has been providing free legal services to low-income residents of Riverside County — but their website needed an update to match the quality of their work. In July, I launched a brand new site designed to make it easier for people to find help, learn about services, and get involved. You can see it here: riversidelegalaid.org About Riverside Legal Aid Riverside Legal Aid is a nonprofit organization dedicated to offering free legal assistance in civil matters to qualifying residents. Their team of volunteer attorneys and staff provide guidance on issues ranging from housing to family law to bankruptcy, helping people navigate the legal system when they need it most. What the New Site Needed to Do Their old site contained important information, but it wasn’t as easy to navigate — especially on mobile devices, which many clients rely on. Our main goals were to: [...]
How to Get More From Your Google Business Profile (Palm Springs Edition)
If you run a business in the Coachella Valley, your Google Business Profile (the little box that shows up on the right side of Google and in Maps) is one of the best free marketing tools you have. It’s also the one most people forget exists until a customer says, “Hey, your hours are wrong.” Let’s fix that. Here’s a simple, non-nerdy guide to turning your profile into a steady stream of calls, clicks, and directions, written by someone who actually lives here and works with local businesses across Palm Springs, Cathedral City, Palm Desert, La Quinta, and beyond. 1) Lock down the basics (and keep them current) Name, Address, Phone (NAP): Use your real business name—no keyword stuffing. Make sure your address and phone match your website and any directories. Primary category: Choose the most accurate option (e.g., “Plumber,” “Web Designer,” “Coffee Shop”). Add a few secondary categories, but don’t overdo it. Hours + special hours: Add holiday hours and seasonal hours (yes, this matters [...]
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If you’re trying to figure out what to do next with your website or marketing, I’m happy to talk it through.
We can look at what’s working, what’s not, and whether it makes sense to work together. No pressure and no sales pitch.