Hiring a Web Designer? Do These 6 Things Before Your First Call

By |2026-08-14T16:31:54-07:00August 6th, 2026|Tips, Websites|

Most people who reach out to me about a website have never hired a web designer before. That’s not a knock. Why would you have? You started a business to do the thing you’re good at, and somewhere along the way you realized you needed a website (or a much better one) to support it. After twenty-plus years of doing this for water districts, local publishers, festivals, manufacturers, and a whole lot of small businesses here in the Coachella Valley, I can tell you how most first calls actually go. No examples in mind, no sense of budget, no clear idea of what the site is supposed to do. The conversation turns into a getting-to-know-you session instead of a working meeting. The estimate that follows is a guess, and the project that follows the estimate is where the surprises live. […]

Website Management for Small Businesses: What It Includes and Who Needs It

By |2026-08-14T17:05:58-07:00February 10th, 2026|Websites|

Website management gets pitched as something every business needs. That’s convenient for people selling it, but it’s not entirely true. I’ve worked with plenty of businesses where ongoing website management was absolutely worth it, and others where it would have been unnecessary, premature, or simply the wrong use of money. This article exists because website management is often explained poorly, sold vaguely, and misunderstood by the people paying for it. So instead of pretending it’s a universal solution, let’s talk honestly about what website management actually is, who benefits from it, who probably doesn’t, and how to decide what level of support actually makes sense for your business. […]

Digital Marketing Trends in Greater Palm Springs

By |2026-01-29T15:12:35-08:00January 28th, 2026|Digital Marketing, SEO, Social Media, Tips, Websites|

Digital marketing in Greater Palm Springs has never followed the same rules as bigger cities, and in 2026 that gap is only getting wider. This region runs on tourism, seasonal residents, events, and short attention spans. People are here for a few days, maybe a few weeks, and they are making decisions fast. That reality breaks a lot of generic marketing advice right out of the gate. If your strategy assumes people are researching for weeks, comparing brands, or slowly warming up to a business over time, it is already out of sync with how this area actually works. […]

Winterfest in Wine Country Website Launch – Supporting a Live Holiday Event

By |2025-12-12T13:34:20-08:00December 12th, 2025|Client Successes, Digital Marketing, Websites|

The Winterfest in Wine Country website launched in late November, and the event is now in full swing at Galway Downs in Temecula Valley Wine Country. Running throughout the holiday season, Winterfest blends festive lights, ice skating, seasonal entertainment, and classic holiday moments into a multi-week experience designed to give people plenty of reasons to come back more than once. […]

Why Your Website Homepage Matters More Than Your Social Media Feed

By |2025-12-11T11:46:47-08:00December 11th, 2025|Digital Marketing, Tips, Websites|

Social media can be great. It’s fun, it’s fast, and it hands out likes like they’re raffle tickets. But here’s the thing many business owners quietly overlook while refreshing their notifications: Social media gets likes. Your website gets customers. One gives you a dopamine hit. The other pays the bills. And while the instant gratification of a viral Reel feels amazing, a strong homepage quietly does the heavy lifting every single day, without showing off or begging for attention. Your Website Is the House You Own Social media is rented property. You don’t control the layout, the rules, the reach, or the algorithm’s mood swings. Your posts perform well one week and disappear the next. Platforms fade (remember MySpace!), trends shift, features get retired overnight (Facebook Live, anyone?), and audiences migrate without warning. Your homepage, on the other hand, is digital real estate with your name on the deed. You control every inch of it—from the messaging to the design to the structure. It works for you 24 hours [...]

Chula Vista Starlight Parade Case Study: An Integrated Digital Campaign

By |2026-08-20T12:17:49-07:00December 9th, 2025|Client Successes, Digital Marketing, SEO, Social Media, Websites|

The Chula Vista Starlight Parade & Festival is a long-running Southern California tradition with a large, diverse audience and a fast-moving schedule. For the 2025 event, I partnered with Soundskilz Inc. to support the parade across website design, paid and organic digital marketing, and graphic design. […]

Airspace Integration Website Case Study: A Scalable Platform for Growth

By |2026-08-20T12:18:57-07:00December 2nd, 2025|Client Successes, Digital Marketing, SEO, Websites|

Airspace Integration needed more than a visual refresh. The organization needed a website that could explain a highly technical operation clearly, support new ranges and partnerships over time, and give researchers and collaborators a fast path to the information that matters. The result is a scalable WordPress platform built around clarity, structured content, reliable analytics, and easier ongoing management. […]

How to Tell If a Marketing Consultant Actually Knows What They’re Doing

By |2026-08-20T12:51:57-07:00October 24th, 2025|Digital Marketing, SEO, Social Media, Tips, Websites|

Hiring a marketing consultant shouldn’t feel like a trust fall, but here we are. The digital world is full of “experts” promising quick results and viral fame, often before they even ask what your business does. As someone who’s been brought in to clean up more than a few of those situations, I figured it’s time to help small business owners spot the difference between a real professional and someone who just figured out how to open Canva. […]

Launching the Foxi Marketing Website — A Bold New Brand Goes Live

By |2025-10-14T16:43:21-07:00October 14th, 2025|Client Successes, SEO, Websites|

Some projects are pure work. Others are pure fun. And every once in a while, you get lucky enough to have both — like with Foxi Marketing. Brooke Fox came to me with a new business, a sharp brand kit, and a name that already sounded like it belonged in a good marketing story. My job was to turn all that into a website that looked confident, creative, and — most importantly — Foxi without being fussy. […]

The Day I Found Viagra Ads on a Restaurant’s Menu (and What It Taught Me About Website Maintenance)

By |2025-10-04T13:14:10-07:00October 4th, 2025|Tips, Websites|

Every so often, I get a call that starts with a tone of mild panic and ends with an awkward laugh. A few years ago, one of those calls came from a well-known Palm Desert restaurant that had a small problem — their website was selling something that wasn’t on the menu. […]

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