If you’ve heard someone declare “SEO is dead” lately, congratulations. You’ve witnessed a marketing industry tradition. Right up there with “email is dead” and “websites don’t matter anymore.” Here’s the truth: SEO isn’t dead. It’s changing. And AI is the reason people are panicking about it. Not because AI “replaced Google” (it didn’t), but because it changed how people get answers and what kind of content actually gets rewarded. If you run a small business, especially in Palm Springs or anywhere in the Coachella Valley, this matters. You don’t need to chase every shiny new tool, but you do want your website positioned so you show up when people search, ask AI tools for recommendations, or decide who looks legit enough to contact. […]