Casey Dolan

Fall 2025 FAQs: Your Website & Marketing Questions Answered

By |2025-09-25T11:23:53-07:00September 25th, 2025|Digital Marketing, SEO, Tips, Websites|

Every quarter I round up the questions clients ask most often and share fresh answers. This season, we’re covering everything from website timelines to AI search—plus what really happens when you move hosting or need ongoing support. Let’s dive in. What’s the typical timeline for a standard 5–7 page WordPress site? Most standard websites take 2–4 weeks once content and access are ready. Larger builds, e-commerce, or complex integrations may run 6–8 weeks. I provide a clear milestone schedule at kickoff so you know exactly where we’re headed. Do you only work with local businesses in the Coachella Valley? No—while many of my clients are based here in the desert, I also work with organizations across the West and beyond. Local expertise helps with SEO and tone, but the build and strategy process works anywhere. We’re moving hosts or DNS. Can you handle that? Yes. I’ll safely manage DNS, SSL, and email-related records (SPF, DMARC, DKIM) and coordinate with your inbox provider so website emails land in the inbox, [...]

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Why Event Websites Matter More Than Flyers (or Social Posts)

By |2025-09-23T12:11:13-07:00September 23rd, 2025|Digital Marketing, Marketing, Successes, Websites|

Every time I work on an event website, I hear some version of the same question: “Do we really need a full site? Can’t we just do flyers and social media?”Look, I get it. Flyers are easy, Instagram posts are flashy, and Facebook events make it look like you’ve got everything handled. But if you’re serious about filling seats, selling tickets, or attracting sponsors, an event website isn’t optional — it’s essential. […]

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How Local Businesses Can Win Leads from AI Search (ChatGPT, Google, and Beyond)

By |2025-08-21T10:46:33-07:00August 21st, 2025|Advertising, Artificial Intelligence, Digital Marketing, News, SEO, The Internet|

Search has changed more in the last two years than in the last twenty. Instead of typing “best web designer near me” into Google and scrolling through pages of results, people are increasingly asking AI assistants — ChatGPT, Gemini, Copilot, Perplexity, you name it — for direct recommendations. And here’s the kicker: these AIs don’t list ten blue links. They give one answer. If your business is the answer, that’s a potential client in your pocket. If you’re not, you’re invisible. […]

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How to Get More From Your Google Business Profile (Palm Springs Edition)

By |2025-08-12T10:05:28-07:00August 12th, 2025|Digital Marketing, Latest Articles, SEO, Tips, Websites|

If you run a business in the Coachella Valley, your Google Business Profile (the little box that shows up on the right side of Google and in Maps) is one of the best free marketing tools you have. It’s also the one most people forget exists until a customer says, “Hey, your hours are wrong.” Let’s fix that. Here’s a simple, non-nerdy guide to turning your profile into a steady stream of calls, clicks, and directions, written by someone who actually lives here and works with local businesses across Palm Springs, Cathedral City, Palm Desert, La Quinta, and beyond. 1) Lock down the basics (and keep them current) Name, Address, Phone (NAP): Use your real business name—no keyword stuffing. Make sure your address and phone match your website and any directories. Primary category: Choose the most accurate option (e.g., “Plumber,” “Web Designer,” “Coffee Shop”). Add a few secondary categories, but don’t overdo it. Hours + special hours: Add holiday hours and seasonal hours (yes, this matters here). Nothing turns [...]

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Summer Is Almost Over. Is Your Website Still on Vacation?

By |2025-08-02T12:19:07-07:00August 2nd, 2025|Digital Marketing, SEO, Tips, Websites|

It’s August in Palm Springs — which means it’s hot, people are sweaty and miserable, and your motivation is either cranking into gear… or completely melted onto the sidewalk. If you’re a local business, summer can feel like a strange mix of slowing down and gearing up. Tourism dips, locals hide indoors, and that back-to-school vibe starts creeping in (even if you haven’t touched a backpack in years). But here's the thing: while it’s too hot to do much outside (unless you enjoy hiking the Bump and Grind in 110° — in which case, I salute you and wish you well with your hospital stay), it's a perfect time to give your website a little love. Be Honest: Has Your Website Been Coasting? If you're like most small business owners or nonprofit teams I talk to, your website was updated... once. Maybe. Back when people still said "pivot" unironically. Here are a few signs your site might still be mentally sipping a frozen drink by the pool: Your homepage [...]

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What Happens When Small Nonprofits Get a Little Digital Support

By |2025-07-30T10:18:08-07:00July 30th, 2025|Digital Marketing, SEO, Social Media, Tips, Websites|

Some of the most meaningful work in the Coachella Valley (and beyond) is being done by small nonprofits — often with tiny teams, limited budgets, and zero marketing departments. They’re busy doing the actual work: helping people, supporting artists, pushing for change. What they’re not doing? Worrying about whether their website loads in under three seconds or whether anyone can find them on Google. And that’s where I’ve been lucky enough to step in. […]

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Google Display Ads: What They Are and How They Can Work for You

By |2025-02-05T15:00:18-08:00February 5th, 2025|Digital Marketing|

Ever wondered why you were just looking at a pair of shoes and now those same shoes are following you all over the internet? That, my friend, is Google Display Ads in action. But how do they actually work? And more importantly, how can local businesses, events, and municipalities use them to reach the right people at the right time? If you’ve ever felt like Google Ads were some sort of mysterious force, don’t worry—I’m breaking it all down in plain English (with just a little bit of marketing jargon sprinkled in). […]

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The Essential Guide to Digital Marketing, Website Development, and Social Media for Event Marketing

By |2024-09-20T09:58:45-07:00September 20th, 2024|Digital Marketing|

When it comes to marketing an event, the combination of digital marketing, website development, and social media can make or break your success. Whether you’re organizing a local festival or a large-scale community event, these tools can amplify your reach, engage your audience, and turn casual browsers into enthusiastic attendees. […]

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Navigating the AI Revolution in Digital Marketing: How to Stay Ahead of the Curve

By |2024-07-16T10:23:52-07:00July 16th, 2024|Digital Marketing|

In the rapidly evolving world of digital marketing, staying ahead of the curve is essential for businesses aiming to maintain a competitive edge. One of the most transformative trends shaping the industry today is the integration of artificial intelligence (AI) into digital marketing strategies. From chatbots and personalized content to predictive analytics and automated workflows, AI is revolutionizing the way marketers engage with their audience. Here’s how you can leverage AI to enhance your digital marketing efforts and stay ahead in this dynamic landscape. […]

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What to Expect from a Digital Marketing Consultant: A Comprehensive Guide

By |2024-06-20T15:26:26-07:00June 20th, 2024|Digital Marketing|

In today’s digital age, having a robust online presence is crucial for businesses of all sizes. Whether you’re a small startup or a well-established company in the sunny Greater Palm Springs area, navigating the complexities of digital marketing can be challenging. This is where hiring a digital marketing consultant comes in. But what exactly can you expect from a digital marketing consultant? Let’s dive into the key roles and benefits they bring to the table. […]

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Digital Marketing Consulting for Your Business

© Casey Dolan Consulting LLC

PO Box 10445, Palm Desert, CA 92255

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