Casey Dolan

Google Maps Is Getting Smarter: What “Ask Maps” Means for Local Businesses

By |2026-03-13T13:40:28-07:00March 13th, 2026|SEO, The Internet|

Google Maps has quietly become one of the most important marketing platforms for local businesses. People use it to find restaurants, compare service providers, check reviews, and decide who looks trustworthy enough to call. In many cases, they never even visit a website before making that decision. Now Google is adding another layer to Maps: AI-powered search and discovery. In a recent announcement, Google introduced new features that allow users to ask Maps questions and receive recommendations directly within the app. Instead of typing basic searches like “coffee near me,” people can now ask things like: “What’s a good brunch spot with outdoor seating?” “Where can I get a quiet place to work nearby?” “What’s a good local sushi restaurant open right now?” Maps then analyzes reviews, photos, and business information to suggest places that match the request. Which raises a very practical question for business owners: How do you make sure your business shows up when Maps starts answering questions for people? [...]

Do Google Ads Work in Palm Springs? A Realistic Guide for Coachella Valley Businesses

By |2026-02-18T11:18:38-08:00February 18th, 2026|Advertising, Marketing|

If you run a business in Palm Springs or anywhere in the Coachella Valley, you’ve probably heard this at some point: “We should be running Google Ads. Everyone searches on Google.” That part is true. The part that gets skipped is whether Google Ads make sense for your business, in this market, with your budget. Google Ads absolutely work. I run them for clients across Palm Springs, Palm Desert, Indio, and beyond. But they work best when the economics, search intent, and local behavior line up. This isn’t a hype piece. It’s a realistic look at how Google Ads perform in the desert, when they’re worth the investment, and when you’re better off focusing on Palm Springs SEO or strengthening your local foundation first. […]

Social Media in 2026: What’s Changed, What Still Works, and Where to Focus

By |2026-01-20T16:16:33-08:00January 20th, 2026|Social Media|

If social media feels louder, more crowded, and less effective than it used to, you’re not imagining it. I talk to a lot of business owners who are doing what they think they’re supposed to be doing. They’re posting consistently, sharing updates, staying active. On paper, everything looks fine. But the results don’t always match the effort. Plenty of likes, maybe a few comments, but not much movement where it actually matters. […]

Fall 2025 FAQs: Your Website & Marketing Questions Answered

By |2025-09-25T11:23:53-07:00September 25th, 2025|Digital Marketing, SEO, Tips, Websites|

Every quarter I round up the questions clients ask most often and share fresh answers. This season, we’re covering everything from website timelines to AI search—plus what really happens when you move hosting or need ongoing support. Let’s dive in. What’s the typical timeline for a standard 5–7 page WordPress site? Most standard websites take 2–4 weeks once content and access are ready. Larger builds, e-commerce, or complex integrations may run 6–8 weeks. I provide a clear milestone schedule at kickoff so you know exactly where we’re headed. Do you only work with local businesses in the Coachella Valley? No—while many of my clients are based here in the desert, I also work with organizations across the West and beyond. Local expertise helps with SEO and tone, but the build and strategy process works anywhere. We’re moving hosts or DNS. Can you handle that? Yes. I’ll safely manage DNS, SSL, and email-related records (SPF, DMARC, DKIM) and coordinate with your inbox provider so website emails land in the inbox, [...]

Google Display Ads: What They Are and How They Can Work for You

By |2025-02-05T15:00:18-08:00February 5th, 2025|Digital Marketing|

Ever wondered why you were just looking at a pair of shoes and now those same shoes are following you all over the internet? That, my friend, is Google Display Ads in action. But how do they actually work? And more importantly, how can local businesses, events, and municipalities use them to reach the right people at the right time? If you’ve ever felt like Google Ads were some sort of mysterious force, don’t worry—I’m breaking it all down in plain English (with just a little bit of marketing jargon sprinkled in). […]

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