Launching your website feels like finishing a marathon. You cross the finish line, celebrate, and swear you’ll never do it again. But here’s the truth: websites aren’t “set-and-forget.” They’re living, breathing pieces of technology that need a little care to stay fast, secure, and on their best behavior. […]
Every quarter I round up the questions clients ask most often and share fresh answers. This season, we’re covering everything from website timelines to AI search—plus what really happens when you move hosting or need ongoing support. Let’s dive in. What’s the typical timeline for a standard 5–7 page WordPress site? Most standard websites take 2–4 weeks once content and access are ready. Larger builds, e-commerce, or complex integrations may run 6–8 weeks. I provide a clear milestone schedule at kickoff so you know exactly where we’re headed. Do you only work with local businesses in the Coachella Valley? No—while many of my clients are based here in the desert, I also work with organizations across the West and beyond. Local expertise helps with SEO and tone, but the build and strategy process works anywhere. We’re moving hosts or DNS. Can you handle that? Yes. I’ll safely manage DNS, SSL, and email-related records (SPF, DMARC, DKIM) and coordinate with your inbox provider so website emails land in the inbox, [...]
Every time I work on an event website, I hear some version of the same question: “Do we really need a full site? Can’t we just do flyers and social media?”Look, I get it. Flyers are easy, Instagram posts are flashy, and Facebook events make it look like you’ve got everything handled. But if you’re serious about filling seats, selling tickets, or attracting sponsors, an event website isn’t optional — it’s essential. […]
Access to clear, reliable legal information can make all the difference for someone facing a difficult situation. For decades, Riverside Legal Aid has been providing free legal services to low-income residents of Riverside County — but their website needed an update to match the quality of their work. In July, I launched a brand new site designed to make it easier for people to find help, learn about services, and get involved. You can see it here: riversidelegalaid.org About Riverside Legal Aid Riverside Legal Aid is a nonprofit organization dedicated to offering free legal assistance in civil matters to qualifying residents. Their team of volunteer attorneys and staff provide guidance on issues ranging from housing to family law to bankruptcy, helping people navigate the legal system when they need it most. What the New Site Needed to Do Their old site contained important information, but it wasn’t as easy to navigate — especially on mobile devices, which many clients rely on. Our main goals were to: Create a clear, [...]
If you run a business in the Coachella Valley, your Google Business Profile (the little box that shows up on the right side of Google and in Maps) is one of the best free marketing tools you have. It’s also the one most people forget exists until a customer says, “Hey, your hours are wrong.” Let’s fix that. Here’s a simple, non-nerdy guide to turning your profile into a steady stream of calls, clicks, and directions, written by someone who actually lives here and works with local businesses across Palm Springs, Cathedral City, Palm Desert, La Quinta, and beyond. 1) Lock down the basics (and keep them current) Name, Address, Phone (NAP): Use your real business name—no keyword stuffing. Make sure your address and phone match your website and any directories. Primary category: Choose the most accurate option (e.g., “Plumber,” “Web Designer,” “Coffee Shop”). Add a few secondary categories, but don’t overdo it. Hours + special hours: Add holiday hours and seasonal hours (yes, this matters here). Nothing turns [...]
It’s August in Palm Springs — which means it’s hot, people are sweaty and miserable, and your motivation is either cranking into gear… or completely melted onto the sidewalk. If you’re a local business, summer can feel like a strange mix of slowing down and gearing up. Tourism dips, locals hide indoors, and that back-to-school vibe starts creeping in (even if you haven’t touched a backpack in years). But here's the thing: while it’s too hot to do much outside (unless you enjoy hiking the Bump and Grind in 110° — in which case, I salute you and wish you well with your hospital stay), it's a perfect time to give your website a little love. Be Honest: Has Your Website Been Coasting? If you're like most small business owners or nonprofit teams I talk to, your website was updated... once. Maybe. Back when people still said "pivot" unironically. Here are a few signs your site might still be mentally sipping a frozen drink by the pool: Your homepage [...]
There’s something inherently joyful about hot air balloons — the color, the spectacle, the sense that, just maybe, someone forgot to invent the steering wheel. So when I got the opportunity to help build the new website for the Cathedral City Hot Air Balloon Festival, I was all in. It’s not every day you get to work on something that involves giant floating art, tethered rides, live music, and local community pride — all in one project. […]
Some of the most meaningful work in the Coachella Valley (and beyond) is being done by small nonprofits — often with tiny teams, limited budgets, and zero marketing departments. They’re busy doing the actual work: helping people, supporting artists, pushing for change. What they’re not doing? Worrying about whether their website loads in under three seconds or whether anyone can find them on Google. And that’s where I’ve been lucky enough to step in. […]
Is there anything better than a crisp craft beer, a smooth glass of wine, and a freshly launched website? Maybe not all at once—but we’re getting pretty close. I had the pleasure of working on the brand-new High Desert Beer & Wine Festival website, and I’m excited to say it’s officially live—and looking as clean as a well-poured pint. […]
Nothing pairs better with smoky BBQ and cold craft beer than a clean, mobile-friendly website—right? That’s what we just cooked up for the BBQ, Brews & Blues Festival in West Palm Beach, now live at bbqbrewsblues.com. This year marks the 10th anniversary of the festival, and it was the perfect time to give it a digital home that does justice to the flavor, music, and energy of the event. I teamed up with the excellent crew at Soundskilz (event production pros who know their stuff) to build a site that’s just as user-friendly as it is fun. What Went Into the Build This wasn’t just a quick brochure-style website. It was designed from the ground up to support the event’s growth and simplify the experience for attendees, vendors, and organizers alike. Some of the features baked into the build include: ✅ Mobile Responsiveness – Let’s be honest, most people are pulling up event details while they’re out and about. This site adjusts beautifully across phones, tablets, and desktops so [...]
